Website Construction

16 May

I’ve been thinking a lot about expanding my website into something that encompasses not only my portfolio and “work” related posts but additionally has more touches of my writing, photography, and life. I feel my blog “New Media Mak” has definitely put my posts into a narrow box that I’ve been drowning myself in. I have too many interests to try and focus all my ideas and thoughts into the small categories I’ve developed with this blog. So I’m expanding and changing this site into my own personal website that holds my work, plus a place for more writing and photography to be shared. The future holds a lot of work ahead, but the end result will refocus me and allow for my inspirations and adventures to be shared more freely.

Coffee Shop Chats

21 Feb

As I shook off the water from my coat I sat next to a older gentlemen sitting quietly alone. Opening up my laptop I began my usual search. Macs List, Idealist.org, Craigslist, and Google. I’ve been scouring online for internship and job opportunities since the end of December.

Then I hear him ask if I’m in school.

The gentlemen next to me begins chatting to me in a heavily accented voice. He talked intensely to me about his granddaughters and how difficult young adults, and especially young woman, have it today. “It’s unfortunate kids today go to university, graduate, then end up working behind the counters here,” he said. He goes on telling me how he came from Greece and how I closely resemble the Greek. But, nails it with his second guess when he asks me if I have Italian blood.

He made a quip about staying away from boys, and proceeded to tell me I could do anything I wanted with my life and five steps I should follow. Within those steps he emphasized that I should never hold myself back from success or feel I couldn’t dream big. I giggled a bit to myself when he said something relating to how children would ruin my life, but I know he was trying to mean well with the comment.

After multiple recent discussions concerning what I should do next in my life I felt his words came at a very appropriate time. As he encouragingly chatted to me I’m not sure he really knew what the kindness of his words meant to me.

He left the coffee shop for an appointment to have a growth removed. He affirmed me it wasn’t cancerous. He waved goodbye and wished me the best of luck with my life, and I wished him the same.

Pinterest for Business Development

9 Feb

When I joined Pinterest awhile back I never knew I’d be reading it’s name in headlines every other day. It seems that it’s the “popular” thing to be talking about.

I use my Pinterest account to stalk my love of fashion and photography. But as I’ve discovered recently the business world is jumping on and engaging too.

Every blog seems to be chatting about how Pinterest is becoming the next big thing in social media for business. PR professionals are discussing Pinterest as a trend and how it can be helpful in promoting your business. Everyone is talking about it — even those who think it’s a waste of time.

Personally I feel that it is somewhat of a genius idea. Most people are drawn to visual pleasing things — so why not make a site that allows you to bookmark webpages in the most visually appealing way. As a long time user of Delicious I can tell you right now that I’d rather click on a link with a gorgeous description then a few words jumbled together. Of course it can’t be used to bookmark all webpages — I mean I guess it could — but it can mostly be used to trace back to a product or idea you like, or want to use in the future. It’s like a giant creative brainstorming device.

I’ve decided with all this chat about how awesome Pinterest is for businesses that I’m going to test it out for a client of mine — free of charge. The business is a retail surf and skate shop, and I thought it would be the perfect client to try it out with. The business is more small scale but I figure there will be no harm in testing out some of the business development strategies. Stay tuned for how it turns out.

With that I leave you with some of my favorite Pinterest business strategy ideas.

Share Your Products

  • It makes sense, and it is the most obvious strategy. What a great way to share your products with users? Group your pins in product categories. You can create a virtual product catalog of interest for consumers.

Drive Web Traffic

  • It’s driving buyers to websites. According to Entrepreneur, “In the last six months, the retail deal site ideeli.com has seen a 446 percent increase in web traffic from Pinterest and sales resulting from those visits have increased five-fold.

Better Understand the Larger Retail Landscape

  • Pay attention to who is pinning what, and from who. What products of yours are being re-pinned, and what isn’t.

Engage With Users

  • As any social network does it gives you the opportunity to engage with other users to get more ideas, and helpful feedback on how to improve and give consumers what they want. Share other companies products, or comment on other users posts you feel signify what your business is about. Encourage customer interaction, and try following users back.

New Transition

2 Feb

In my short life I’ve lived through many transitions. I’ve actually welcomed change with open arms.

If you ask me I’ve lived a darn good life so far. Of course I’d also say I didn’t see myself here at this point in life — but doesn’t everyone feel that way at some point?

Well here is to another transition — life after graduation.

I’m currently moving to a larger urban city to hunt down an awesome job in public relations and digital communications. In the process I’ve decided to let go of all the crap I’ve accumulated over the years in my storage unit. From the constant moving I have lost sight of the things I’ve boughten, and in turn, bought more of the same! It’s been a nightmare looking at all the THINGS I have. Everything I pick up I can remember some kind of importance it had on my life at one moment.  But as I browsed I realized no matter how much meaning it may have had during one point in my life it’s time to let it go. Even all those awards and plaques I’ve won (personal plug). I’m in a transition of my life that needs a fresh start, and I don’t need a bunch of things reminding of what was, because I won’t ever forget how amazing life has been.

I’ll be excited once the process of my moving sale is finished and nothing is left to tie me down.

Here’s to new beginnings, feeling free, and getting rid of all this stuff.

Walk in the woods

30 Jan

The awesome part about being from Oregon is that I can literally step outside and be surrounded by some of the most gorgeous outdoor sceneries. I took these photos on a hike the other day with my dog. The trail is a 5 mile round trip hike uphill in coastal mountain terrain. The rain had washed a few parts of the trail out but the muddy shoes was worth this gorgeous walk through the woods. I had a bit of fun taking my red jacket and playing with the contrast of the green and red. I’ve made a note to myself to take props on a hike one day.

Cape Arago Pack Trail, right outside Coos Bay, Oregon.

Instagramming the beach

26 Jan

Given my pledge to try new things with photography I’ve used a new app to repurpose some Instagram photos into a neat collage. I give you the Oregon Coast, and another cameo from my dog Bailey.

Did I mention this is my first blog post using my iPhone too. High five for firsts.

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Dear writer’s block …

25 Jan

Dear writer’s block, it’s not you, it’s me.

I’ve come to the conclusion you aren’t the one stopping me from reaching my full potential it’s my constant battle with trying to be perfect and my bad habit of overanalyzing EVERYTHING.

Everyday I wake up and tell myself today will be the day I break free from this creatively constraining relationship, but then I’m sitting next you again holding your hand for life support. I’m scared what my life will be without you. I’ll be forced to make decisions on my own and spill my thoughts and ideas freely. But I have to do what’s best for me. I’m cutting you out of my life — let’s hope I swim and not sink.

There I go again being miss negative! No. I will swim, and I will swim freely writing down paragraphs for all to hear. I’ve become negative. For an insane optimistic person like myself being negative is draining. I’m letting you go. I know you will find another depressed writer just waiting for you to cradle them. You will be fine without me.

Always, and never again,

Makenzie

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