Pinterest for Business Development

9 Feb

When I joined Pinterest awhile back I never knew I’d be reading it’s name in headlines every other day. It seems that it’s the “popular” thing to be talking about.

I use my Pinterest account to stalk my love of fashion and photography. But as I’ve discovered recently the business world is jumping on and engaging too.

Every blog seems to be chatting about how Pinterest is becoming the next big thing in social media for business. PR professionals are discussing Pinterest as a trend and how it can be helpful in promoting your business. Everyone is talking about it — even those who think it’s a waste of time.

Personally I feel that it is somewhat of a genius idea. Most people are drawn to visual pleasing things — so why not make a site that allows you to bookmark webpages in the most visually appealing way. As a long time user of Delicious I can tell you right now that I’d rather click on a link with a gorgeous description then a few words jumbled together. Of course it can’t be used to bookmark all webpages — I mean I guess it could — but it can mostly be used to trace back to a product or idea you like, or want to use in the future. It’s like a giant creative brainstorming device.

I’ve decided with all this chat about how awesome Pinterest is for businesses that I’m going to test it out for a client of mine — free of charge. The business is a retail surf and skate shop, and I thought it would be the perfect client to try it out with. The business is more small scale but I figure there will be no harm in testing out some of the business development strategies. Stay tuned for how it turns out.

With that I leave you with some of my favorite Pinterest business strategy ideas.

Share Your Products

  • It makes sense, and it is the most obvious strategy. What a great way to share your products with users? Group your pins in product categories. You can create a virtual product catalog of interest for consumers.

Drive Web Traffic

  • It’s driving buyers to websites. According to Entrepreneur, “In the last six months, the retail deal site has seen a 446 percent increase in web traffic from Pinterest and sales resulting from those visits have increased five-fold.

Better Understand the Larger Retail Landscape

  • Pay attention to who is pinning what, and from who. What products of yours are being re-pinned, and what isn’t.

Engage With Users

  • As any social network does it gives you the opportunity to engage with other users to get more ideas, and helpful feedback on how to improve and give consumers what they want. Share other companies products, or comment on other users posts you feel signify what your business is about. Encourage customer interaction, and try following users back.

3 Responses to “Pinterest for Business Development”

  1. Jayme Soulati (@Soulati) February 9, 2012 at 2:54 pm #

    Excellent post, and thanks for the link love! I appreciate it! I can’t wait to hear how your case study turns out. Now that I have my 9 fun boards filled up, I need to get back and spend more quality time on designing boards that communicate my business/profession. That takes more time and creativity, and it’s highly necessary.

    I’m hoping above hope that another new channel takes its time launching; I’m constantly flying from one interweb to the next to give equal time and not neglect those audiences (they probably don’t even miss me!).

    • Makenzie Marineau February 16, 2012 at 10:48 pm #

      Jayme –

      Thank you, and you’re very welcome! I know what you mean by trying to stay on top of all the new channels. It can be exhausting and enthralling all at the same time.

      Thanks for reading too!

  2. Bill July 3, 2012 at 8:38 pm #

    Great Blog with a host of relevant information regarding Pininterest. As a student of psychology and a memeber of the online business community I find it interesting how business jumps on the social media bandwagon with yet another twist on the theme. As more folks get on board it becomes a rather self fulfilling activity. What interests me is staying power, so lets see what happens. This blog has pushed me over the edge and like so many of my fellow business owners, I’ll be signing up. Looking forward to checking out the results from your experiment!

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