Tag Archives: twitter

Social Media Ruined The Bachelor

2 Mar

As my roommates and I sat down to watch the final episode of ABC’s The Bachelor (Pacific Time Zone) I already knew who was going to win his heart at the end of night, not because I could read minds but because Twitter and Facebook feeds told me so. Thus setting my roommates and I into a “just look it up on Google” fest for the remainder of the evening. This is just a small example of how fast information travels today with technology, social media and the way we use it. When the show was over and the ‘surprise’ ending confirmed, we talked about watching the “After Show” to see who was going to be the next Bachelorette, but we figured it was easiest to just Google it. I logged on to Twitter and as soon as I did a tweet ran through my feed saying Ali is the newest Bachelorette. Interestedly enough I also came across a post about how one man found out through Twitter that Canada beat the U.S.A. in the Olympic hockey game before the New York Times had served to inform him. Todd Bishop said Twitter beat the NYTimes by only a few minutes.

“Does a minute or three really matter? Not really. It just caught my attention because it was a perfect test of speed for the modern news media, in all their forms,” Bishop.

I just find it fascinating how quickly news and information travels today, and my experience with tonight’s Bachelor spoiler I am not sure if it’s always such a great thing! Maybe next time I just need to close myself off from all communication devices. This isn’t the only time I have been informed about breaking news or information via Twitter first, e.g. Haiti. Have you found out about a breaking news event through Twitter before you were informed by the news media? Or is social media how you now look for news instead of going to your media outlet? If so share your stories with me. I would love to hear about other experiences with new media and its ability to break track records.


How To Use New Media To Benefit Your Job Search

30 Jan

As a current student I realize sooner than later I will be faced with having to compete with millions of other grads for entry level positions in the working world, and I do understand how important it is to try and stand out, that is why I have been exploring my options with new media and how I can promote myself using it.

  • First off start networking yourself online using social networking sites like TwitterFacebookand LinkedIn. Each one has something different to offer but all share a simple purpose to NETWORK. Using social networking sites allow you to put yourself out there in front of the others, you can gain expert advice in your field of study or help someone else and by doing so gain connections. You get an opportunity to meet a large group of professionals that all share your same career aspirations that are willing to reach out and connect with you…how awesome is that
  • Next put yourself online by investing some time to make an online resume. Great sites to build your resume and profiles include Emurse,VisualCVCarbonmade and GigTide. There are others out there but these are the ones I have found fairly easy to navigate. Carbonmade is more for putting together a portfolio of work and the look of the finished product looks very impressive.

By making an online resume and portfolio you make it that much easier for anyone – including potential employers – to view what you have to offer. None the less it gives you an edge showing your future employer you are fully capable of using new technology methods to market yourself and potentially benefiting their business. By having your resume online it can also make it much easier for you to apply to positions by just sending the link, plus some companies give you the option of sending a website link instead of uploading a resume. You can look at my online resume at emurse to get an idea of what one looks like. I love the fact that my emurse website allows me to post writing samples along with examples of my work.

Think of the possibilities…Having your resume online could help you land a job maybe you weren’t necessarily looking for, maybe a company came across your resume and profile and liked what they saw…poof…new job. Well I like to dream I could be handed a job, who doesn’t?

Blogging about what you are passionate about can also grab a future employer’s attention. Blogging shows people a little bit more about who you are – interests, passions, personality etc. – Depending on what field you go into blogging may be an extremely important factor when coming to landing a position or it may not be relevant, but for someone like myself who is going into communications I feel that more and more employers are looking for people who do have their own blogs and most applications are now asking for your blog site or website address.

I also feel that blogging can allow you to show off your creativeness and depending on how much effort you put into it can set you apart from the rest of the job candidates.

FlickrYouTube and other online sites can also get you actively involved with future employers.

There are many ways to network yourself and using new media is an excellent way to do it. It helps you reach those people you wouldn’t necessarily be able to. In the competitive world of job hunting, especially for entry level individuals, it is extremely important to remember to network network NETWORK!

The Importance Of Your Online Identity

30 Jan

As I learn more about new media I am always finding excellent blogs as I browse the vast internet, recently I came across an excellent blog on Careerealism’s site about the importance of YOUR ONLINE IDENTITY. As I spoke in my last blog about the importance of new media in searching for a job, this blog also touchs base on huge issues on this subject. I found it very insightful.

Career Truth #1: Brand or Be Branded (Are YOU Willing to Risk What Shows on the Top Fold?)
March 12, 2009 by sparktalk
By J.T. O’Donnell

Several people have told me lately they don’t care about their career identity online. “I should be able to do what I want,” or, “My life shouldn’t be judged by employers based on what they see on the web.” I say this: brand or be branded. You can either make sure people ‘hear what they see’ in a way that boosts your credibility. Or, you can ignore your online presence and be seen as, A) non-existent and unimportant, or perhaps even worse, B) the Dennis Rodman of the net.

Let me explain…(and trust me, you are going to want to read this story!)

A young woman reached out to me recently supposedly ‘desperate’ about her job search. Having graduated college last spring and yet to land an interview, she claimed to have ‘tried everything’ and was sure she was doing something wrong. I looked at her resume which had some things that could be improved, but her academic achievements were solid and in a specialized field. Then, I checked her cover letter. It was pretty standard, but not bad, which then made me wonder if her online identity was the issue. So, I decided to complete an Internet search on her – just as 4 out of 5 hiring managers do today. I put in her name and the school she graduated from. What popped up in the results shed some light. The #1 item in the results was her Facebook picture. It was a blurry photo of her in a sweatshirt and her eyes were closed. Okay, so it was nothing terrible, but it also wasn’t a powerful first impression.

And besides, what followed was much worse…

You see, her Facebook photo also happened to be the ONLY thing that popped up about her. Nothing related to school, nothing related to volunteering, nothing related to her field of study…absolutely nothing. In fact, the next 10 entries thereafter were for someone with the same name but different middle initial who currently writes a very open and direct blog about an alternative lifestyle subject.

Now, is it frustrating to think she might actually be getting discriminated against because of an online search? Of course! This recent grad doesn’t have a lot of experience, which means her career identity is being branded as sub-par (and maybe even misinterpreted) from lack of solid professional online content. Yet, that doesn’t mean a person with this problem should sit in the sandbox and pound their fists. Any person, at any age, at any time in their career can build a strong online career identity. The reality is you only need 5-6 good things to come up in a search so the top fold (the uppermost portion of the computer screen that shows the top search results) is filled with positive items about you. Why? Because people rarely, if ever, bother to scroll down or click on the next page of a search. They usually assume what is in the top fold is the most relevant.

So, how do you create and/or improve your online career identity?

Step 1: Identify Your Brand’s Keywords

Do a search on yourself and see what comes up. You may find someone with your name has coveted the top fold. From there, identify what keywords you can use to differentiate yourself from this person. Should you be using your full name? Your middle initial? Your affiliation with an organization or a type of work? Figure out how you want people to find you so you can build your brand around these keywords.

Step 2: Become a Blog Reader & Commenter

Begin reading career-related content on blogs for 10 minutes daily. This will help you stay-up-to date and in-the-know. Then, start posting thoughtful, well-written, professional comments on these blogs related to your field of interest. Don’t know where to find these blogs? Go to www.AllTop.com – they are like a magazine rack of online blogs. There, you’ll be able to find dozens of blogs related to your career aspirations so that you can post comments to enhance your credibility as a knowledgeable member of your field/industry. Better still, if you are reading this, you are on a blog RIGHT NOW. So, take 2 extra minutes to post a comment and you’ll be on your way.

Step 3: Ask to Guest Post & Become a Subject-Matter Expert

Once you’ve got commenting down, it’s time to consider writing a guest blog post on a subject related to your career. After you’ve become a regular commenter on a particular site and feel you relate to their readership, contact them and ask if they would accept a guest post from you. Give them an overview of the topic you would write about. If they are interested, you can write the whole article, submit it, and voila – you are a published author on the net.

Step 4: Get Your Twitter Brand Up and Running

Finally, get a Twitter account and learn the 3 key phases for leveraging its power for your career. (FYI – sign up HERE to get step-by-step instruction on how to do that). Twittering is micro-blogging. Better still, it’s like instant messaging for professionals. It is an easy, fast way to connect with hundreds of like-minded people in a short period of time. You can be connected to 1000’s of people in a matter of weeks. Better still, you can ‘tweet’ (post short 140 character comments) to them which a hiring manager can read if they do a search on your Twitter account name. So, it’s like inviting an employer to see what you are like to converse with. A great way to brand yourself! (And don’t forget to follow @careerealism on Twitter so you can see the 14 career experts who are donating their time and providing real-time advice to career questions from our followers as part of our Twitter Advice Project.)

Does this sound like too much work? It’s really not, I promise. But, even if it does take a little effort, it’s worth it.

Here’s an example:

One of the interns in our CAREEREALISM program actually joined the marines and was deployed in Iraq. He did this so he could pay for college. When he came back to the university, he was contacted by a student who wanted to write a story about his experience. He’s an extremely humble person, but agreed to do the interview. The story posted online and it is an incredible look at what life is like there. Now, he never told myself or the rest of our team about this. Actually, with his permission, I was the one that shared this online story with his fellow interns; many of whom have become friends with him in the last year and didn’t even know he served in the war. So, how did I know? As his potential employer, I looked him up. You can imagine how much his credibility went up in my mind when I saw and read the story. And, since joining our internship, he’s also begun blogging. At this point, he has a pretty incredible top fold – and he’s only a junior!

In summary, it’s like I said…brand or be branded. Why risk having a lack of any career identity or a bad online presence just because you didn’t take control of the situation? Yes, getting your top fold to look good takes a little effort, but it can provide an incredible return on your time and energy investment.

I am lucky to say I am the ONLY Makenzie Marineau out there (at least that I am aware of ! ) so when I am googled all the articles I have wrote for the newspaper pop up along with my twitter, Facebook, blog etc. Try doing a search on yourself and see what comes up!

Wiring Myself into the World of Media

21 Oct

When I first starting blogging this year I had made a post about this article 2008 objectives for today’s non-wired journalist | Howard Owens and thought it only appropriate to re-post it.  I found this article at the time very interesting because I had just stepped into the world of social media.  Yes I had a MySpace and Facebook but not until January 2009 did I really start digging into social media.  I am now so far into it, I don’t know if I can ever get out of the hole I dug.  I am practically doing everything mentioned in this blog including bookmarking, networking, blogging, tweeting, RSSing, SMSing, photography, googling and attempting to YouTube it.  At the time I first posted this article I was only dabbling in all of these things, some more than others, but since I have actually been hired to put social media into effect for businesses.  Recently I have also joined Publish2, which is a platform for collaborative journalism.

Publish2’s mission and unique tools encourage the spirit of open information and effectively fosters collaboration between teams of journalists and readers. Its link publishing widgets and easy-to-use in-browser tools are designed to fit cohesively into time-pressed journalists’ work days.

wj_screenshotIn the process of becoming a member of Publish2 I also joined Wired Journalists, a Publish2 network, for collaborative journalism on the Web, powered by journalists.  Wired Journalists reminds me of a Facebook for journalists.

Here is my post from my first blog, A New Dawn, on the article written by Howard Owens about non-wired journalists.

April 2, 2009

Excellent Blog on Objectives for non-wired Journalists

Filed under: Blogging, Journalism, News Writing — Makenzie Marineau @ 5:10 pm

A new term has begun for school and lucky for me I am enrolled in New Media Communications | Reporting. I am extremely excited to be taking this class. First week we were given a blog to read and I loved it so much I had to re-post it.

2008 objectives for today’s non-wired journalist

By: Howard Owens

Many news organizations have bonus plans for newsroom personnel called MBOs (MBA speak for Manage by Objective). The idea is to reward people for doing work that helps advance the company’s strategic goals.

Is there any higher strategic need for news organizations today than becoming more digital savvy?

I suspect there are still too many non-wired journalists in most US newsrooms. Either out of fear, indifference or hubris, too many reporters and editors resist using the Internet for anything beyond the occasional Google search (and heaven forbid they ever click a search result link to Wikipedia) and a daily dose of Romenesko (and heaven forbid if you call him what he is, a blogger).

That just isn’t acceptable.

So to help newsroom managers advance the digital literacy of their organizations, I offer the following MBO plan. I recommend readers pass this along to the top editors at their newspapers. And for non-wired journalists ambitious enough to pursue their own MBO paths, I’ll offer a reward myself (strict rules and details at the bottom of this post).

1. Become a blogger. Start with a favorite topic. For example, if you’re a baseball fan, start with baseball. Find all of the baseball-related blogs you can and become a regular reader of five or six of the best of these blogs. Participate — leave comments; follow links. After three months of blog reading, start your own blog on that topic. Try to post daily for at least six months. For blog topics, avoid anything related to your beat or politics. First, you need to blog about something you are passionate about; second, there are too many political bloggers already (accept maybe for local politics, if you see that need in your community and it won’t conflict with your day job).

2. Buy a small digital camera that can take both stills and video. Open an account with a photo sharing site such as Flickr or Buzznet. Take photos and post them. If necessary, use some online tutorials for digital photography. (NOTE: If company will buy you this camera, great, but if not, remember you have a responsibility to invest in your own career.)

3. With the same camera, make at least three videos. Use the free video editing software that comes with your computer and edit those videos. Post them to YouTube and at least one other video sharing site. There are plenty of online tutorials for shooting and editing video. Your goal here isn’t to make great video, just to learn what is involved in making video so you have the capability in your online journalism tool bag.

4. Related to video, spend at least two hours a week for six weeks on YouTube. Search for topics that interest you and then follow the trails where they lead. Pay attention to the daily most popular and see what other people are watching. Be sure to watch both amateur and professional video.

5. Join a social networking site. Every professional should have a profile on LinkedIn, so make sure you do, also. Facebook has been hot in 2007, but I think you’ll get more out of MySpace, which still remains popular with your future readers. You will get more DIY (the backbone of modern media) experience with MySpace, if you take full advantage of the site features (which, admittedly, I have not). Do Facebook, too, but don’t neglect MySpace.

6. Use social bookmarking. Set up del.icio.us for yourself and use it every day. Learn about tags. Check out Digg and Mixx and similar sites. If you can, get into Scott Karp’s Publish2 beta.

7. Start using RSS. Use RSS to keep up with the news of the day and the blogs you are now reading every day. Make sure your blog has an RSS feed. Here’s Marc Glaser’s guide to RSS.

8. If your current mobile phone doesn’t handle SMS (text messaging), get one that does. SMS works best when you have friends who text, so figure out who those friends are (by now, you have them). For neophytes and gray hairs, a phone with a QWERTY keyboard (Treo, or iPhone) works best. Blackberrys aren’t great SMS handhelds because they mix SMS and e-mail together.

9. Learn to twitter. I’m not a big Twitter user myself, but Ryan Sholin and Jack Lail swear by it. I think there is something to be said for learning how this technology may change information dissemination.

10. Create a Google Map mashup. If you don’t know what those are, google it. If you don’t know what to do or where to start, google it (hint: or you can search this site). There are plenty of tutorials available. It’s easy. All you need is a spreadsheet with appropriate data and enough smarts to follow step-by-step directions.

11. After you’ve done these ten things, document what you’ve learned — write something, such as an essay to your editor or a blog post. Discuss how technology has changed media, and follow the string of where that change might lead. What will your job be like in 10 years? What will media be like in five? How will news reach young readers in a generation? Tomorrow?

I see all of these points as hugely important for journalists to get involved in the new media communications we have today. I have already tried and attempted most of these but there are a few I myself need to work on exploring a bit more, such as tweeting on Twitter.

–  Since writing this blog my tweeting skills have excelled and I am wired into the world of media and communications. I believe strongly in using new media, such as the examples provided in Owens article, as a journalist and I am glad to see it being incorporated into not only the work place but into classrooms.  I am not saying I feel that it is necessary for everyone to use such tools but I believe that it can be helpful in a matter of different topics, which is a whole another post in itself.  It never hurts to try new things, and I feel as a journalist in today’s market you must learn how to use the basics of new media, or you might just be left behind.